Offers snacks that combine nutritional science with the pleasure of taste, providing a natural, tasty alternative to food supplements.
The logo is made up of the symbol, a combination of the letters H and Y, and the brand name, joined at the centre by a hyphen to form a compact, stable, minimal, up-to-date and memorable shape. The combination of the letters, with their angles leaning to the right, towards the future, brings dynamism to the composition, joined at their centre by a hyphen that represents symbiosis, the meeting of mind and body or the transmission of energy. The letters are recognisable and at the same time give a new dimension: a segment of DNA chain for the organic side and sharper shapes for the draining/discipline side of healthy nutrition. This conveys the image of a healthy, forward-looking food environment. The shape also evokes movement, with its angle, which is interesting in the case of sports nutrition.blue, luminous, symbolises an awareness of the body, the mind and the cosmos. Soothing and stable, it also evokes depth.
Work commissioned by Comptoir Digital on behalf of The Holistic Company