Is a concept store based in Guéthary, selling clothes and design as well as being a friendly café.
The overall effect is one of sobriety and minimalism, designed to leave a lasting impression on the minds of visitors. The name is legible in a simple, light but stable typeface, combined with an evocative colour palette. The superscript ‘.e’ and the accents of the letters ‘e’ add distinctive touches, evoking the unexpected, daydreaming, a suspended moment, reinforced by the stylised accents in light touches. With a nod to inclusive writing, the E in Euskadi/Euskal can also be projected, reinforcing the local feel of the name. The logo can take on different forms, for different uses, a combination of symbol (double ‘S’) and name without the superscript so as not to upset the balance, the superscript version alone, the base line version and the acronym alone as a signature, an emblem.In the acronym, we can project the hybrid aspect of the place in the combination of these two inverted identical forms and assemble, bringing together different activities in one place. This shape also evokes the sea, with the idea of a wave at the top. The counter-form in the middle is also reminiscent of a coffee bean. These two shapes, this symmetry, add movement to the brand's identity and give this rectanglearrondi a sense of continuity.
Work commissioned by Comptoir Digital on behalf of Inespéré.e
Photos Credits Joanes Andueza (unsplash)